Joan Laporta is once again at the centre of attention for a publicity stunt.
The Barcelona president, who previously caused a stir with a banner in Madrid, has performed a similar stunt in Las Vegas.
“Can’t wait to see you again,” read the banner in the Spanish capital just metres away from the Estadio Santiago Bernabeu when he was running for presidency of the Catalan club, which worked a treat.
Now, with Barcelona on tour in Las Vegas, where they are set to face Real Madrid in a friendly, Laporta has sent another message, although this time slightly less original.
The billboard which featured a full body image of the Barcelona president read:
What happens in Vegas, stays in Vegas.
Lo que pasa en Las Vegas, se queda en Las Vegas. pic.twitter.com/lMGKW2RPpU
— FC Barcelona (@FCBarcelona_es) July 22, 2022
This started as a phrase to promote tourism in the casino city and has since become ingrained in American popular culture. The phrase has been a regular feature in movies since it was first used 20 years ago.
The advert in question is displayed on one of the giant screens around the resort and casino where Barcelona are staying in Las Vegas before they play the Clasico.